Ida Leg Redesign

I was assigned the task of revamping the legs for the iconic West Elm Ida dresser and nightstand, with a special focus on making them more kid-friendly. Through multiple iterations, I put forth the idea of integrating a curvy parsons leg inspired by the 70s aesthetic. This novel approach infused a sense of playfulness into the original West Elm design, making it a versatile fit for any children's room.

Once landing the leg design for both the dresser and nightstand, I went on to design a matching desk that seamlessly complemented our freshly crafted Ida Kids collection.